Online Classifieds

App Experience

  • Background: Client wanted to understand the expectations from potential buyers and sellers of used cars in terms of their buying/selling experience on their App.
  • Study Type:App Experience
  • Target Audience: Actual/potential used car buyers, actual/potential used car sellers 22– 45
  • Sample: 600 (Sellers-300, buyers-300)
  • Location:Delhi, Mumbai, Kolkata, Lucknow
  • Challenge: To make sure the respondents could realistically have an app experience
  • Solution: We created a wireframe that took the user on the app journey with special attention paid to details of the app which was later validated through unaided responses.
About NFX

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