Study Type: Brand Track
- Background:Client wished to continuously measure the development of a brand within some key variables on a monthly basis.
25-55 yrs, female
Location: Delhi, Mumbai, Bangalore, Chennai
Sample:400 per month
Challenge: To acquire flawless data to derive a consistent ‘measure’ that would demonstrate the stature of the brand.
Solution: We derived a clear Mind Measure for the track variants amongst randomly selected potential users on various parameters.