Brand Track

  • Background:Client wished to continuously measure the development of a brand within some key variables on a monthly basis.
  • Study Type: Brand Track
  • Target Audience: 25-55 yrs, female
  • Location: Delhi, Mumbai, Bangalore, Chennai
  • Sample:400 per month
  • Challenge: To acquire flawless data to derive a consistent ‘measure’ that would demonstrate the stature of the brand.
  • Solution: We derived a clear Mind Measure for the track variants amongst randomly selected potential users on various parameters.
About NFX

We’re a consumer insights agency. The interface of digital innovation and human psychology lies at the centre of our process; it helps us bridge the gap between brands and people>