Media



Brand Research: A Required Routine

As a brand, your end goal is to get more consumers on board. This may be an oversimplification, but the fact remains that your consumer base drives the economic growth…

CEO magazine: Wiping off the usual, From Advertising to Backvertising

Human emotions and thoughts are the fuel that ignite powerful relations between a brand and its customers. Motivations, lifestyles, attitudes and even buying behaviors stem from a core human instinct.…

Silicon India Magazine on NFX Digital: Removing the Ambiguity behind Advertising with Analytics

With India's constant economic growth and the influx of MNCs, the growth of Indian advertising market is on steroids. Brands are willing to spend Rs.3,50,000 for displaying their ad on…

Business World: NFX Goes to China

NFX was selected as part of a group of startup companies to go to Beijing, China. On 7th November, we attended the introductory session at the Embassy of India in…

Inc42: IAN Invests $ 1 Mn In Marketing And Advertising Startup NFX Digital

New Delhi-based NFX Digital, which owns and operates gamified consumer insights portal Adytude.com, has raised $1 Mn (INR 6.6 Cr) in funding from Indian Angel Network…

NFX Digital features in NASSCOM Top 50

Sharing updates on some incredible happenings we've been part of recently. Read on Inc 42 and Nasscom.

Economic Times: NFX Digital Bags Funding of 6.6 crore

NEW DELHI: Indian Angel Network (IAN), the country's oldest and largest angel investor group, has led a $1-million (Rs 6.6-crore) funding round in NFX Digital, which owns and operates gamified…

10 Reasons Online Surveys Win

1. Faster On an average the time span needed to complete an online survey project is two-thirds shorter than that of traditional research. Since the information is being gathered online,…

We Need More Than Just Digital Insights

It is very important to understand the context around individuals by utilising additional data sets such as geo-demographic segmentation data (age, postcode, salary, etc). This is because the digital profile…

The Importance of Consumer Insights

Media has changed completely in just a decade or two. Earlier there was one television network, one newspaper in every city, and clearly defined radio stations. Now there are hundreds of…

About NFX

We’re a consumer insights agency. The interface of digital innovation and human psychology lies at the centre of our process; it helps us bridge the gap between brands and people>