Concept Test

  • Background: A new campaign was being planned by the client for the new season and they wished to test the creative concepts for variations in sizes and messaging (3 iterations)
  • Study Type:Creative Evaluation
  • Target Audience: 18-30 years, male/female
  • Location: Mumbai, Delhi, Chennai, Bangalore
  • Sample Size:960
  • Challenge: To make sure that each stimulus is tested and evaluated individually and then a comparative analysis is run.
  • Solution: We created a framework for Monadic Testing where each stimulus had a unique respondent set and culminated into a comparative score.
About NFX

We’re a consumer insights agency. The interface of digital innovation and human psychology lies at the centre of our process; it helps us bridge the gap between brands and people>