Study Type:Creative Evaluation
- Background: A new campaign was being planned by the client for the new season and they wished to test the creative concepts for variations in sizes and messaging (3 iterations)
18-30 years, male/female
Location: Mumbai, Delhi, Chennai, Bangalore
Challenge: To make sure that each stimulus is tested and evaluated individually and then a comparative analysis is run.
Solution: We created a framework for Monadic Testing where each stimulus had a unique respondent set and culminated into a comparative score.